Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]
Channel 4 Sales has announced it will invest in an advertising emissions measurement tool for its advertisers, as it continues to put sustainability at the top of its agenda. Partnering with Scope3, the sustainable technology platform, Channel 4 Sales will be the first commercial team within a major broadcaster to offer advertisers emissions data about […]
AudienceXpress, a Comcast company and video media sales house, and Atomic Digital Design, a specialist in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience. The collaboration, led by AudienceXpress, will leverage AR technology provided by Atomic Digital Design, through connected TV, to […]
Max has announced that Season 2 of HBO original drama series The Last Of Us will be available to stream in American Sign Language (ASL) alongside the show’s episodes each week beginning with the season debut on April 13th. Season 1 of the series will also be available to stream in ASL starting March 31st. […]
LNK, Lithuania’s leading private national broadcaster, has announced a partnership with Backscreen, a cross-gen OTT platform provider, that will see Backscreen modernise LNK’s OTT services. The project will enable multiple forms of advertising-based monetisation and support multiple screens. The deployment will be based on Tet Cloud. LNK operates five live TV channels available free-to-air through […]
Barb, the audience measurement specialist, has announced that Disney+ has become the latest VoD service to join its Advanced Campaign Hub. Advanced Campaign Hub leverages Barb panel and first-party insights in combination with census-level impressions supplied by participating VoD services. This enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear […]
Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]
Formula E has renewed its partnership with Story10, the sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship’s international exposure and drive audience engagement. The current season commenced on December 7th 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, […]
AQOA has become the newest member of DEGI: The Digital Entertainment Group International. The announcement follows AQOA’s support for DEGI’s recent campaign, Les VODays, with AQOA providing analytics and data for the January 2025 campaign. AQOA is a data analytics firm specialising in a range of sectors, including Travel Retail, Beauty, Publishing and the Entertainment […]
Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]