TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q4 2024 Video Trends Report and found consumers in the US and Canada have begun to declutter their video libraries, in an effort to simplify their entertainment experiences. This trend of streamlining video services underscores the critical role high-quality content has in […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 10.4 per cent increase in investment to a total of £42.6 billion (€50.09bn) in 2024. The latest dataset shows online formats, when combined, grew 13.2 per cent last year with £4 in every £5 of ad budgets now spent online. New […]
SES has published its Q1 2025 results, reporting that it signed €360 million in new business during the quarter. The two highlights were the satellite operator’s Networks division which saw revenue grow 8.4 per cent YoY and its Government segment improve 13.1 per cent. The once important Media division, which looks after its DTH transmissions, […]
South African pay-TV operator MultiChoice says a significant legal victory has been achieved in the fight against digital piracy, with the Germiston Regional Court finding Vuyisile Victor Selem guilty on all charges in case 285/12/2023. The charges included contravention of the Cybercrime Act 19 of 2022 and fraud – the accused has been sentenced to […]
Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]
Netflix has announced the start of production of four new series in Mexico: Santita, Love 9 to 5 (Amor de oficina), I’m not afraid (No tengo miedo) and Corruptors (Los corruptores). Netflix has also confirmed the end of production of Lovesick (Mal de amores), the adaptation of the novel written by Ángeles Mastretta and directed […]
During the first quarter of 2025, the Swedish streaming market surpassed9 million paid subscriptions, according to research from Mediavision. Compared to the first quarter of 2024, this is an increase of over two million subscriptions, representing a growth of just over 30 per cent. This is a new record in the number of paid subscriptions. […]
Media Tailor, the Nordic media technology company, and Austrian media giant Russmedia have launched a significant international partnership that resulted in an efficient digital asset management solution. It serves around one hundred journalists daily. Russmedia’s vision was to find a technology partner capable of meeting the challenges of a rapidly evolving media landscape while supporting […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
Comcast Advertising, the advertising arm of Comcast, has announced the expansion of its international business, including a newly launched Media Solutions division, to align with the evolving needs of global clients and streamline media buying for advertisers across its portfolio of inventory. Internationally, Comcast Advertising’s new Media Solutions team will sell the media solutions previously […]