Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]
Earlier this April, La Liga, Spain’s top flight football league, announced that it had awarded its production contracts to HBS (Host Broadcast Services) and TSA (Telefónica Servicios Audiovisuales) – ending a decades-long production partnership with Mediapro. In response, Mediapro blasted La Liga’s “unprecedented” decision, claiming that it had tabled a superior bid that “exceeded the […]
Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted […]
Prime Video has announced that the Japanese Amazon Original drama series Marry My Husband will premiere exclusively on Prime Video on June 27th. Prime Video customers in more than 240 countries and territories worldwide will be able to enjoy weekly episodes of the series. Based on the popular NAVER web novel, this Japan-Korea joint project […]
Mediaset España and Prime Video have reached an agreement to add Mediaset’s OTT platform, Mitele Plus, to the Prime Video service in Spain as an additional suscription. Mitele Plus is now available within Prime Video at €7.99 a month with a promotional seven days free trial. Prime customers who subscribe to Mitele Plus will have […]
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]
Netflix is introducing a new subtitles option: original language that shows only the spoken dialogue. Until now, if viewers wanted subtitles in the original language, they’d turn on ‘Subtitles for the Deaf and Hard of Hearing (SDH/CC)’, which includes not only dialogue but also audio cues such as [phone buzzing] or [dramatic music swells], as […]
Curiosity, a specialist in factual entertainment, has announced the launch of its flagship streaming service, Curiosity Stream, on Prime Video as an add-on subscription channel in Finland, The Netherlands, and Sweden. Like viewers in the US, UK, and India, viewers in these new European markets can now enjoy Curiosity Stream’s collection of documentaries and series […]
Content protection trade body the Audiovisual Anti-Piracy Alliance (AAPA) has made significant changes within its leadership team following recent elections. Stepping into the role of Co-President is Cameron Andrews, Legal Director for Anti-Piracy at beIN Media Group (pictured). Andrews brings a wealth of expertise and a commitment to protecting audiovisual content. His leadership is anticipated […]
Channel 4 Sales has secured Nice’n Easy, a Clairol brand owned by beauty company Wella, as the sponsor of The Honesty Box, a new nine-part reality dating experiment on E4. Building on the success of Clairol’s sponsorship of Channel 4’s First Dates, which featured the Nice’n Easy at-home hair colourant, the deal will include linear […]