TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q4 2024 Video Trends Report and found consumers in the US and Canada have begun to declutter their video libraries, in an effort to simplify their entertainment experiences. This trend of streamlining video services underscores the critical role high-quality content has in […]

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 10.4 per cent increase in investment to a total of £42.6 billion (€50.09bn) in 2024. The latest dataset shows online formats, when combined, grew 13.2 per cent last year with £4 in every £5 of ad budgets now spent online. New […]

According to Canalys (now part of Omdia) research, in Q1 2025, the global smartphone market recorded a slight growth of 0.2 per cent, with shipments reaching 296.9 million units. As the peak replacement cycle came to an end and vendors prioritised healthier inventory levels, global smartphone market growth slowed for the third consecutive quarter. Samsung […]

Portugal’s piracy problem is reaching “alarming” levels, with an estimated 288,000 households illegally accessing digital and audiovisual services monthly. The claim comes from Pedro Mota Soares, the general secretary of Apritel, the Portuguese association of electronic communications operators. Speaking to the Lusa news agency, he highlighted that young people are particularly affected, with Portugal having […]

During the first quarter of 2025, the Swedish streaming market surpassed9 million paid subscriptions, according to research from Mediavision. Compared to the first quarter of 2024, this is an increase of over two million subscriptions, representing a growth of just over 30 per cent. This is a new record in the number of paid subscriptions. […]

US mobile providers such as T-Mobile, AT&T and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) over the past year. Penetration of the service has now reached 12 per cent, and more than half (56 per cent) of non-FWA subscribers are likely to consider the service […]

AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]

A new pilot study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a detailed look at the British Screen Industry’s off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build an inclusive and adaptable workforce for the UK screen industry. Forming part of ScreenSkills’ 5 year strategic plan, this first […]

Sky Sports, in partnership with Gemba – the sports data & analytics company – has published a study on women’s sport fandom. Sky, which says it is the UK’s biggest investor in women’s sport’s rights, conducted in-depth research to uncover what’s driving fan engagement, where the biggest opportunities lie, and how the industry can accelerate […]

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]