AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
Vodafone Business and ServiceNow, the AI platform for business transformation, have announced a five-year strategic collaboration to launch the next era of AI-powered service management. The solution is designed to transform the service experience for business customers with AI capabilities on the ServiceNow Platform that enable Vodafone to resolve queries, detect and fix service anomalies […]
The television industry is undergoing a profound transformation, fueled by the rapid advancements in artificial intelligence. From streamlining content creation workflows to personalising viewer experiences, AI is reshaping the landscape of visual media in unprecedented ways. Creators now use Dreamina’s AI image generator and other AI tools to make high-quality content faster and more easily. […]
As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]
Movies created with the help of artificial intelligence (AI) will be able to win awards at the Oscars, says its organisers. In publishing its new rules and promotional regulations for the 98th Oscars Ceremony (scheduled for March 15th 2026), The Academy of Motion Picture Arts and Sciences issued said the use of AI and other […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform. The collaboration seeks to enable the development […]
On April 11th, Jack Dorsey, co-founder of Twitter, posted “delete all IP law” on the social media platform, now rebranded as X. Current owner Elon Musk swiftly responded to the tweet with: “I agree.” AI companies including OpenAI (which Musk co-founded, competes with, and is challenging in court) are facing numerous lawsuits alleging that they’ve […]
A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]
Tax breaks and a streamer levy should be on the table as part of an urgent package of support for the UK’s crisis-hit high quality drama sector, MPs have said, in a wide-ranging report which urges the Government to step up the assistance it provides for all elements of British film and high-end television. “The […]