Advanced Television

LG Ad Solutions’ Innovation Labs partners with Zenapse

April 16, 2025

Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform.

The collaboration seeks to enable the development of new CTV ad products that integrate emotional intelligence to deliver more meaningful and measurable brand experiences across 200 million LG Smart TVs globally.

“Putting together Zenapse’s emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win that enhances our ability to understand content, drive personalisation, and improve targeting,” said David Rudnick, Chief Technology Officer at LG Ad Solutions. “Ultimately, this helps advertisers forge deeper connections with viewers, maximise campaign performance, and increase ad relevance across connected environments.”

“Connected televisions are critical for digital ad strategies, and our partnership with LG Ad Solutions will enable marketers to deliver stronger customer experiences through emotionally intelligent insights backed by AI,” said Matthew Bernardini, CEO and Co-founder of Zenapse. “Embarking on this new collaboration allows us to expand our reach and growing global footprint across all digital mediums.”

The multi-year deal allows LG Ad Solutions full access to ZenVision for CTV and Zenapse’s proprietary LEM to expand new software development and go-to-market products.

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