AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
Cerillion, a provider of composable BSS/OSS solutions to the telecoms industry, has announced the launch of Cerillion 25.1, the new release of its pre-integrated BSS/OSS suite, which introduces a powerful, next-generation Promotions Engine designed to give communications services providers (CSPs) unprecedented agility in how they create, manage and scale personalised offers. Many CSPs face challenges […]
Vodafone Business and ServiceNow, the AI platform for business transformation, have announced a five-year strategic collaboration to launch the next era of AI-powered service management. The solution is designed to transform the service experience for business customers with AI capabilities on the ServiceNow Platform that enable Vodafone to resolve queries, detect and fix service anomalies […]
The television industry is undergoing a profound transformation, fueled by the rapid advancements in artificial intelligence. From streamlining content creation workflows to personalising viewer experiences, AI is reshaping the landscape of visual media in unprecedented ways. Creators now use Dreamina’s AI image generator and other AI tools to make high-quality content faster and more easily. […]
As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]
Movies created with the help of artificial intelligence (AI) will be able to win awards at the Oscars, says its organisers. In publishing its new rules and promotional regulations for the 98th Oscars Ceremony (scheduled for March 15th 2026), The Academy of Motion Picture Arts and Sciences issued said the use of AI and other […]
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
The Alliance for Open Media (AOMedia) has announced that Spatial9, an AI-powered immersive audio platform delivering immersive mix production, has joined the Alliance. As a member of AOMedia, Spatial9 will collaborate with the Alliance’s community of internet and media technology member companies to drive open standards for video, audio, and multimedia advancements worldwide. As a […]
Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation Labs. This strategic collaboration will leverage Zenapse’s proprietary Large Emotion Model (LEM) to power the next wave of innovation in LG Ad Solutions’ advanced Connected TV (CTV) platform. The collaboration seeks to enable the development […]