MeritTV, madSense launch Merit Pulse
April 22, 2025
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a modern-day focus group, Merit Pulse delivers more than traditional data and stats. Identifying precise interests of topics and subtopics, the real-time AI platform constantly updates engagement, delivering specifically targeted results.
“At MeritTV, we’re fusing proven and engaging hit content like Dr. Phil with cutting-edge ad tech from madSense to create a leading next-gen messaging platform,” said Ken Solomon, President/CEO, MeritTV. “Merit Pulse delivers unique real-time audience insights and highly sophisticated AI-driven creative matching. Each viewer tells us exactly which stories are resonating at that moment and then aligns individual sponsor messaging to MeritTV’s hyper-targeted TV and digital content, finally delivering YouTube-style contextual relevance to free broadcast, pay TV, and digital advertisers and sponsors.”
How Merit Pulse Works
- Live Trend Detection: Continuously mines engagement signals from 10’s of millions of Dr. Phil and MeritTV followers to surface today’s hottest subjects and sentiment shifts.
- NLP Content Mapping: madSense’s LLM pipeline pairs trends to specific MeritTV episodes, clips, and live streams for segment‑level contextual alignment.
- Dynamic Ad Insertion: Spots stitch before, during, or after matched content across every MeritTV screen, delivering friction‑free, multi‑platform reach.
Why It Matters
- Hyper‑Contextual Precision — first U.S. TV network offering real‑time, sentiment‑based targeting at scale.
- Media‑Spend Efficiency — audience data decides where and when ads appear, trimming guesswork and duplication.
- Unified Campaign Control — one dashboard activates synchronised flights on cable/satellite broadcast (60M HH), Samsung TV Plus (48M FAST devices), Merit TV app, podcasts, and social channels.
Sales Packages (2025‑2026 Upfront)
- Broadcast TV: Topic‑exclusive sponsorships with optional:30 branded mini‑segment + :30 spot.
- FAST Channel: Keyword & category matched to dynamic ad replacement.
- Digital / Social / Podcasts: Short‑form and influencer integrations powered by live Pulse insights.
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