Advanced Television

OTT

beIN Stream goes live with Synamedia Senza

Synamedia, the video software provider, has  announced that beIN Media Group is the first customer to go live with its cloud video platform, Synamedia Senza. beIN has chosen Senza to launch its new subscription service, beIN Stream, in selected countries in the MENA region. Senza’s cloud-based architecture enables beIN to extend its reach to new […]

April 30, 2025

Success in MultiChoice piracy case

South African pay-TV operator MultiChoice says a significant legal victory has been achieved in the fight against digital piracy, with the Germiston Regional Court finding Vuyisile Victor Selem guilty on all charges in case 285/12/2023. The charges included contravention of the Cybercrime Act 19 of 2022 and fraud – the accused has been sentenced to […]

April 30, 2025By Colin Mann

Report: Contextual CTV ads drive lift throughout brand funnel

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]

April 28, 2025

Mitele Plus on Prime Video Spain

Mediaset España and Prime Video have reached an agreement to add Mediaset’s OTT platform, Mitele Plus, to the Prime Video service in Spain as an additional suscription. Mitele Plus is now available within Prime Video at €7.99 a month with a promotional seven days free trial. Prime customers who subscribe to Mitele Plus will have […]

April 25, 2025From David Del Valle in Madrid

Ofcom sets out CTV designation principles

Ofcom has set out the principles and methods it intends to follow when preparing its recommendations to the Secretary of State on designating connected TV platforms, as part of its work to implement the Media Act 2024. The UK media regulator says it is critical that viewers can easily find and discover the diverse range […]

April 23, 2025By Colin Mann

Report: CTV advertising at “a new era of sophistication”

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]

April 23, 2025

Survey: Sports fans enthusiastic about AI in live games

As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]

April 22, 2025

Viaplay, Elisa extend Finland partnership

Viaplay Group and Finnish telco Elisa have extended their long-term partnership through a new, multi-year distribution agreement. The renewed deal secures continued access for Elisa customers to Viaplay’s sports, films and series offerings via the Viaplay streaming service and Viaplay Group’s TV channels. The agreement marks the next step in an evolving relationship. For many […]

April 22, 2025

HbbTV releases v2025-1 of HbbTV Conformance Test Suite

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, has announced the release of version 2025-1 of the HbbTV Conformance Test Suite. The latest update further strengthens the Test Suite’s position as an essential resource for manufacturers, ensuring compliance of […]

April 22, 2025

Report: 88% of Prime Video subs on ad-supported plans

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

April 17, 2025