Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted […]
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]
OUTtv, the LGBTQ+ streaming service, has launched on YouTube TV and YouTube Primetime Channels in the US. Beginning this week, subscribers can access OUTtv’s signature mix of original series, documentaries, reality shows, and feature films celebrating queer voices, for $5.99 per month, on all devices supported by YouTube. With over 8 million subscribers, YouTube TV […]
Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube. The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]
The television industry is undergoing a profound transformation, fueled by the rapid advancements in artificial intelligence. From streamlining content creation workflows to personalising viewer experiences, AI is reshaping the landscape of visual media in unprecedented ways. Creators now use Dreamina’s AI image generator and other AI tools to make high-quality content faster and more easily. […]
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]
Channel 4 has ordered six episodes of The Snake for Channel 4.0. The new format from Strong Watch Studios combines competitive quiz with strategic gameplay as some of the players only win by getting the answers wrong. In each episode six creators start with a collective prize pot of £5000. Together they must navigate through […]
Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]
BBC Studios Global Digital Brands together with BBC Studios Kids & Family and Ludo Studio have announced that Bluey Book Reads is back for a second season. The next instalment of the digital-exclusive series is available now on the Official Bluey YouTube and Bluey.tv and will see even more Bluey storybooks brought to life by […]
Infinitum Network Solutions is thrilled to welcome Rannvijay Singha, a reality show veteran known for his edgy youth content, as it expands its creative family. As one of India’s premier multinational content networks, Infinitum Network Solutions will support Rannvijay in launching his YouTube career. Through this partnership, Rannvijay will create a slate of original content […]