The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Fiverr International has debuted a new advertising campaign featuring Stranger Things star Brett Gelman for Fiverr Go, a suite of tools that allows creators to train a personalised AI with their own body of work. The mockumentary style ad features Gelman portraying ‘Another AI’, a burdensome office colleague who works aimlessly, churns out generic content […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of pre-bid video exclusion lists for TikTok – expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are […]
A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]
Adlook, the media tech company specialising in AI-powered advertising solutions, has partnered with Lumen Research, a player in attention measurement and optimisation, to elevate the way brands capture and sustain consumer attention. This collaboration integrates Lumen’s advanced eye-tracking technology and predictive analytics into Adlook’s proprietary Deep Learning Algorithm, refining how advertisers optimise campaigns—especially in Connected […]
Fremantle has announced the launch of Imaginae Studios. A new, standalone label designed specifically to harness the power of Artificial Intelligence (AI) – to service and support its creative talent, pushing production boundaries and driving innovation in storytelling. The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer […]
Google and Sphere Entertainment have announced a new AI technology partnership to help bring the The Wizard of Oz at Sphere to life using generative AI (gen AI). The project, which involves first-of-its-kind engineering work and thousands of creators, coders, VFX artists, and more, will mark a leap forward for the future of visual storytelling […]
Amazon has upgraded its AI Nova Reel with the ability to generate videos up to two minutes in length. Launched in December 2024, Nova competes with models from OpenAI and Google. Nova Reel 1.1, can generate “multi-shot” videos with “consistent style” across shots, claims AWS developer advocate Elizabeth Fuentes. Users can provide a prompt up […]
The future of in-flight connectivity (IFC) is multi-band, multi-beam and multi-constellation. ThinKom Solutions (ThinKom) is at the forefront of making this vision a reality—one that will be enabled by Quvia, the first AI-powered QoE platform for commercial aircraft. Through this partnership, the companies will integrate ThinKom’s best-of-breed satcom antenna hardware and Quvia’s network management software […]
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting […]