WWE’s move to Netflix has significantly increased UK engagement with its two flagship shows – RAW and SmackDown – according to data from Quantcast. Insight from the adtech firm highlights that RAW has seen a 34 per cent increase in engagement across the open internet in Q1 2025 throughout the UK, compared to Q4 2024, […]
Forty-five per cent of Internet Service Providers (ISPs) saw an increase of 0.2 Mbps, 54 per cent stayed the same, and 1 per cent saw a decrease between 0.2 and 0.4 Mbps in March 2025 on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
A report from Ampere Analysis reveals the importance of South Korean content to Netflix globally, which accounts for 85 (or 17 per cent) of the top 500 most popular non-US shows and films on the streaming platform. Since 2023, South Korean content has been second only to US content for total viewing hours recorded, according […]
Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]
Sky Sports has reported that it set new viewership records on April 13th, delivering its most-watched day ever. Driven by a schedule of wall-to-wall action, Sky Sports reached 7.5 million viewers on linear channels, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19 per cent share […]
Research reveals that people’s perception of motion can be radically manipulated in passive virtual reality environments without making them feel unwell. Researchers from the University of Glasgow led the study, which demonstrated for the first time that people using VR headsets in motorised simulator seats or while being driven in cars can be easily fooled […]
Novaspace, the space consulting and market intelligence firm, has released its Space Situational and Domain Awareness Market Intelligence Report. “With the increasing deployment of mega-constellations in lower orbits, critical failures and collision events are becoming a matter of when rather than if,” said Alessandro Cattaneo, Consultant at Novaspace and lead author of its newly released […]
Multiplay service revenue in India is predicted to grow at a steady compound annual growth rate (CAGR) of 4.2 per cent from $2.4 billion (€2.1bn) in 2024 to $3 billion in 2029, in line with the continued growth in the number of multiplay households, forecasts GlobalData, the data and analytics company. The ongoing fibre-optic network […]
A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]