Sky Sports has reported that it set new viewership records on April 13th, delivering its most-watched day ever.

Driven by a schedule of wall-to-wall action, Sky Sports reached 7.5 million viewers on linear channels, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19 per cent share of total TV viewing, and a 39 per cent share among under-35s – both higher than any terrestrial broadcaster.

The day culminated with Rory McIlroy’s historic Masters victory, completing the career Grand Slam in front of a record peak audience of 1.85 million viewers, commanding 37 per cent of total TV viewership.

Other big audience draws included Premier League action as Newcastle United crushed Manchester United 4-1, and Liverpool defeated West Ham 2-1 thanks to a late winner from Virgil Van Dijk; the EFL Trophy Final at Wembley that saw Peterborough beat Birmingham City; and Oscar Piastri of McLaren winning the Bahrain Grand Prix.

Sky Sports Managing Director, Jonathan Licht, commented: “Sunday was a day of unforgettable sporting drama, and a proud day for Sky Sports, as the live action had fans gripped from the morning into the early hours. From Rory’s historic win at Augusta to an exciting Bahrain Grand Prix and a packed schedule of football, cricket and tennis – it was a day that had it all. These record-breaking numbers are a testament to the incredible teams who work tirelessly behind-the-scenes to bring unmissable moments to life and showcase the very best in sport across the world.”

The record-setting day of sport featured:

• Premier League Super Sunday: Liverpool v West Ham and Newcastle United v Manchester United
• EFL Trophy Final: Birmingham City v Peterborough
• SPFL:  Aberdeen v Rangers
• Bundesliga: VfB Stuttgart v Werder Bremen & Eintracht Frankfurt v FC Heidenheim 1846
• Formula 1: The Bahrain Grand Prix
• Major Golf: The Masters
• Ladies European Tour Golf: The Investec South African Women’s Open
• ATP Tennis: Rolex Monte-Carlo Masters
• Netball Super League: Birmingham Panthers v London Pulse
• Rugby Super League: Huddersfield Giants v Catalans Dragons
• IPL Cricket: Rajasthan Royals v Royal Challengers Bengaluru & Delhi Capitals v Mumbai Indians
• PSL Cricket: Quetta Gladiators v Lahore Qalandars
• IndyCar: The Acura Grand Prix of Long Beach
• NRL: Newcastle Knights v Wests Tigers

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Tags: f1, Liverpool, Man United, Rory McIlroy, sky sports