Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media growth in 2023, according to a market intelligence report from media econometrics specialist PQ Media. Growth in consumer media usage, including all […]

iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]

A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]

Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

Netflix and Creative Wales have revealed that Netflix productions in Wales have contributed over £200 million (€233.7m) for the UK economy since 2020. This includes the upcoming film Havoc, the biggest feature film ever shot entirely in Wales. Havoc, directed by Welsh director Gareth Evans and starring Tom Hardy, follows a deal gone wrong and […]

Data from Ookla, a specialist in connectivity intelligence, reveals Londoners spend more time in mobile signal not-spots and experience slower 5G speeds than residents of other UK cities, resulting in poorer performance in everyday tasks like web browsing. In the first article in a new series exploring the competitiveness of mobile networks in European towns […]

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 1.5 per cent year-over-year (YoY) to 304.9 million units in the first quarter of 2025. The smartphone market performed in line with IDC forecasts, as manufacturers ramped up production in anticipation of the expected announcement by […]

In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]