WWE’s move to Netflix has significantly increased UK engagement with its two flagship shows – RAW and SmackDown – according to data from Quantcast.

Insight from the adtech firm highlights that RAW has seen a 34 per cent increase in engagement across the open internet in Q1 2025 throughout the UK, compared to Q4 2024, whilst SmackDown saw a 40 per cent increase across the same time period.

Netflix UK data has also highlighted the popularity of the product, with RAW being a top ten show on the platform nine out of the ten first weeks it was available to stream when the Netflix deal kicked off in early January.

There’s also significant interest in WWE’s upcoming WrestleMania 41 premium live event, with an addressable audience size of 35.8 million in the UK alone. It’s recognised as the brand’s biggest show of the year, attracting celebrity involvement and casual fans aplenty. So much so, in Q1 2025, WrestleMania’s addressable audience was 77 per cent higher than the WWE brand.

It seems interest in wrestling broadly is on the rise too, as rival promotion AEW, which broadcasts its weekly Dynamite and Collision shows on ITV4 in the UK, had an equal addressable audience to WWE in Q1 2025. This was however a significant drop on Q4 2024, when it was outperforming WWE’s addressable audience by 39 per cent.

Amit Kotecha, CMO at Quantcast, commented: “It’s been hard to miss the continued growth in popularity of WWE since Netflix picked up the broadcasting rights from TNT Sports at the start of the year. A rising tide lifts all boats, so to see the impact this has had not only on WWE, but engagement levels with wrestling in general, highlights the value of the content. The numbers tell a clear story, WWE’s move to Netflix has massively expanded its discoverable audience across the UK. This isn’t just about streaming metrics. We’re seeing real, measurable spikes in audience interest across the open web indicating new levels of engagement and intent. For marketers, this is gold.”

“There’s a huge window of opportunity here. WrestleMania alone has an addressable audience of nearly 36 million people in the UK, brands need to ask themselves: how are we reaching that audience? Where are they spending time online? Are we showing up in the moments that matter? With real-time insights at their fingertips, advertisers don’t have to guess. They can find these audiences, in the right mindset, and act fast. From gaming to sports drinks, we’ve seen brands successfully align with WWE. But there’s room for more especially with WrestleMania broadcasting live over Easter weekend. This is a moment to be bold and strategic, not to stick to the same old Easter campaign playbook,” added Kotecha.

WrestleMania 41 will be streamed live on Netflix and takes place on April 19th and 20th at the Allegiant Stadium in Las Vegas. Night 1 is headlined by Roman Reigns vs CM Punk vs Seth Rollins in a triple threat match, whilst the main event of Night 2 will see Cody Rhodes defend the Undisputed WWE Championship against John Cena.

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Tags: netflix, quantcast, wrestlemania, wwe