Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed.

Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted advertising solutions. Leveraging proprietary AI technology, Channel Factory helps advertisers maximise the efficiency of their digital media campaigns across YouTube, Meta, other walled gardens, and CTV. It ensures ads appear in brand-suitable, high-performing, and contextually relevant content.

“We are thrilled to partner with Channel Factory’s founder-based leadership team and will work together to invest in the company’s expansion into new geographies and additional digital media platforms. Their deeply entrenched relationships with the global agency holding companies and brands, built on a strong foundation of their leading AI technology, have driven exponential growth over the past few years. We see exceptional opportunities to support the business and its leadership as it further develops its core technology to support other social media platforms, ultimately positioning itself to be a one-stop provider for contextual targeting, brand suitability and media optimisation. Additionally, we are eager to explore opportunities to continue growing Channel Factory through M&A and organic opportunities in international markets by leveraging the strong relationships that they have cultivated in recent years,” commented Luke Myers, Co-Founder and Managing Partner of Truelink Capital.

“We’re excited to partner with Truelink Capital to accelerate our next phase of growth and deliver even more innovation and value creation to our clients,” added Chen. “This partnership marks a new chapter. One that allows us to scale our operations faster, expand into new markets, and multiply our investment in our AI-driven technology. With Truelink’s support and strategic insight, we remain focused on our mission and will continue to run the business with the same leadership, vision, and commitment to our clients that have brought us here.”

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Categories: Advertising, Articles, Business, Funding

Tags: advertising, channel factory, meta, youtube