AudienceXpress, Atomic Digital Design partnership
March 20, 2025
AudienceXpress, a Comcast company and video media sales house, and Atomic Digital Design, a specialist in immersive ads and augmented reality (AR) experiences, have announced a strategic partnership that is set to transform the online shopping experience.
The collaboration, led by AudienceXpress, will leverage AR technology provided by Atomic Digital Design, through connected TV, to bring the ‘fitting room experience’ directly into the homes of consumers worldwide, increasing both engagement and conversion rates.
By scanning a QR code from video creative on their TV screen, viewers will trigger an AR experience on an additional screen, for example their mobile phone. This allows them to try on clothes, shoes, accessories, and even make-up virtually, enhancing the shopping experience and bridging the gap between physical and digital retail spaces.
“As pioneers in TV media innovation, we are always exploring new concepts to help brands maintain their competitive edge. The ’try it before you buy it’ experience through shoppable ads not only does this but also increases brand preference and purchase intent,” said Massimo de Magistris, VP Demand Sales & Strategy, International, AudienceXpress. “This collaboration with Atomic Digital Design is more than a partnership; it’s a synergy of two industry innovators coming together to create immersive experiences that resonate with consumers on a personal level.”
“Our mission has always been to push the boundaries of what’s possible in digital advertising, and this partnership with FreeWheel enables us to take our vision to the next level. Atomic’s purpose is to create a new generation of interactive content like ‘Immersive Ads’ and ‘Virtual Tryon Ads’; providing personalised experiences online and on connected TV to increase engagement and conversion rates,” added Arnaud Marchand, Chief Sales Officer, at Atomic Digital Design. “By combining our AR expertise with FreeWheel’s robust ad platform, we’re not just reaching audiences; we’re engaging them in their own space, redefining the concept of online shopping.”
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