AQOA has become the newest member of DEGI: The Digital Entertainment Group International. The announcement follows AQOA’s support for DEGI’s recent campaign, Les VODays, with AQOA providing analytics and data for the January 2025 campaign.

AQOA is a data analytics firm specialising in a range of sectors, including Travel Retail, Beauty, Publishing and the Entertainment industry. AQOA provides solutions helping clients in the industry navigate the evolving media landscape and transform data into actionable insights. One of its flagship offerings is the Digital Sales Tracker, a reference tool for monitoring the TVoD market in France.

As a DEGI member, AQOA will contribute its expertise to future campaigns, projects and opportunities across 2025, while also supporting LesVODays post-campaign analysis and French Market Trends, which will be presented at the upcoming DEG Roadshow in Paris in June.

AQOA become the first new DEGI member of 2025, joining other recent new members including Prime Video, Curzon, Futuresource Consulting, Kantar, MUBI, Official Charts Company, Omdia, Silk Factory, Vobile and Xperi.

Romain Corler, Partner at AQOA, commented: “We have been tracking the TVoD market since its inception in 2012, working closely with studios and stores to build the best monitoring tool, helping navigate this market and evaluate the impact of industry initiatives like ‘Les VODays’. Becoming a member feels like a natural step, reinforcing our commitment to providing the video industry with the knowledge and tools needed to stay ahead of industry trends, and we look forward to helping home entertainment players improve their efficiency in the market.”

Liz Bales, Chief Executive at DEGI: The Digital Entertainment Group International, added: “As the entertainment industry continues to evolve globally, having a strong knowledge and understanding of the data and insights around audience engagement and market trends plays a crucial role for DEGI members in their decision-making across territories. AQOA’s expertise in data analytics will help keep DEGI members informed and up-to-date in a rapidly evolving and growing industry, and their support in the LesVODays campaign this year further underscores their commitment to empowering the market with valuable insights.”

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Tags: DEGI, france, tvod