Formula E has renewed its partnership with Story10, the sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship’s international exposure and drive audience engagement.

The current season commenced on December 7th 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, this includes a trio of races across Asia, starting with an expanded double-header weekend in Tokyo in May, before heading to Shanghai and Jakarta, as well as a return to Miami on April 12th. ​

The renewed agreement will see Story10 continue to distribute all race Video News Release (VNR) highlights content throughout the season, alongside shoulder content, driver interviews and behind-the-scenes features. This content will be shared across Story10’s global network of 700+ broadcast channels and 8,500+ digital sites.

Additionally, Story10 provides Formula E with detailed usage reporting, offering actionable data and insights to refine content strategies and enhance audience engagement throughout the season.​ As the championship continues to grow, Story10 will play a vital role in bringing the season’s defining moments to fans everywhere, while equipping Formula E with data-driven insights to maximise its media impact.

Jonathan Salt, VP, Media & Business Affairs, Formula E, commented: “Formula E is committed to delivering thrilling electric racing to fans around the world while driving forward the conversation around sustainability in sport. Our renewed partnership with Story10 ensures that our race action and behind-the-scenes stories reach a truly global audience, engaging existing fans and attracting new ones to our unique championship.”

James Dobbs, Managing Director of Story10’s parent company SNTV, added: “We are delighted to have extended our partnership with Formula E for another season. Formula E is at the forefront of motorsport’s evolution, and through our distribution expertise and detailed reporting, we are ensuring that its compelling stories and thrilling race moments not only reach a global audience but also provide meaningful insights that drive future growth and success.”

Other posts by :

1. Russian satellite tumbling out of control
2. FCC boss praises AST SpaceMobile
3. Rakuten makes historic satellite video call
4. Rocket Lab confirms D2C ambitions
5. Turkey establishes satellite production ecosystem
6. Italy joins Germany in IRIS2 alternate thoughts
7. Kazakhstan to create museum at Yuri Gagarin launch site
8. AST SpaceMobile gets $42 or $1500 price target
9. Analyst: GEO bloodbath taking place

Categories: Articles, Content, Rights, Services

Tags: Formula E, story10, Sustainability