Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]
Magnite, the independent sell-side advertising company, has unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros Discovery. The unified platform streamlines buyers’ […]
Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences. Launching this April, Club Canela will allow registered […]
Dr Phil’s MeritTV has announced a strategic partnership with madSense to create Merit Pulse, a real‑time AI targeting platform that converts live social‑media topic engagement scores from Dr. Phil’s Merit TV assets —including Dr. Phil’s 20 million + online community—into precise, cross‑platform ad placements on Merit TV’s linear, FAST, app, social and podcast outlets. Described as a […]
Cadent, the predictive advertising company, has launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimisations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors. The new Cadent Platform brings AI-powered […]
iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]
Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media advertising during the last ten years. Companies perform substantial investments in broadcast advertising because they attempt to establish gambling as regular entertainment content. These gambling companies direct their efforts toward new audience groups and cultural integration aims to establish […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]