Cadent, the predictive advertising company, has launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimisations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors.

The new Cadent Platform brings AI-powered predictive intelligence to all stages of advertising — from audience planning to media activation to outcome measurement — helping brands “know before they go” by bringing together forecasting before a campaign begins with optimisation as it runs. Built from the ground up with privacy, transparency, and performance at its core, the platform breaks down the growing silos across digital and video to deliver business outcomes at scale.

“Today’s advertisers require more than delivery — they demand real outcomes from their advertising spend. The new Cadent meets that demand by putting the most advanced predictive models in the market at the center. By unifying audiences with digital and video inventory along with unique data and measurement integrations, we are redefining how advertising can create impact and accelerate business growth,” said Nick Troiano, CEO of Cadent. “With Peter Naylor joining our Board, we gain a partner who understands the evolving shape of video and digital media and who will help accelerate us through this next chapter of transformation and growth.”

The Cadent Platform: A New Standard for Omnichannel Advertising

Built on 15+ years of proprietary data and leveraging 18,000+ custom predictive models, The Cadent Platform is engineered to deliver continuous optimization and real-time performance in a fragmented media landscape. The Cadent Platform empowers advertisers, agencies, and media owners to:

• Predict outcomes before campaigns launch by scoring all impressions, then optimise in real time.
• Maximise reach by assembling all available audiences through ID-independent and predictive targeting.
• Orchestrate messaging and outcomes across all video and digital media.

The Cadent Platform is built with modularly to easily integrate its leading features into existing technology stacks:

• Audience Manager. A consumer data platform (CDP) that onboards and builds targetable audiences using ID-based, ID-less, and predictive models. With one of the highest match rates in the industry, it enables advertisers to engage audiences in cookieless environments that others can’t reach.
• Ad Manager. An omnichannel DSP built for real-time activation and optimization across digital and video. Powered by 15+ years of predictive modeling and AI-driven creative optimisation, it ensures KPI-aligned performance with full transparency and fraud protection.
• Inventory Manager. A premium SSP that connects buyers directly to 150+ brand-safe publishers, delivering transparent auctions, nearly 100% MFA-free inventory, and curated audience deals across CTV and digital.

The Cadent Platform ignites seamless connections across all audiences, all media, and all screens in a fully transparent manner.

Cadent also announced the appointment of Peter Naylor as an independent Director. A video and digital media veteran who held senior leadership roles at Netflix, Hulu, Snap, and NBCUniversal, Naylor brings a wealth of experience in streaming, monetization, and the evolution of digital advertising.

“Throughout my career at companies like Netflix, Hulu, and Snap, I’ve witnessed firsthand the evolving landscape of streaming and digital media,” said Naylor. “Cadent’s innovative approach to predictive advertising and its commitment to unifying TV and digital platforms resonate deeply with the industry’s direction. I’m thrilled to join the Board of Directors and contribute to Cadent’s mission of transforming how brands engage with audiences across all media channels.”

Naylor joins existing independent Board members Alison Lewis (former Chief Growth Officer of Kimberly-Clark) and Greg Coleman (former President of Criteo and Buzzfeed).

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Categories: Press Releases

Tags: advertising, Cadent, Hulu, netflix