Cadent, the predictive advertising company, has launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimisations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors. The new Cadent Platform brings AI-powered […]
Cadent, the independent solutions provider for omnichannel video advertising, has announced new partnerships with regional MSOs Hotwire, Midco and Mediacom. The agreement provides Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution, which protects and grows their respective linear and time-shifted ad revenue as they roll out their new Internet Protocol […]
Cadent, the independent solutions provider for omnichannel video advertising, has launched Performance TV. Cadent says that Performance TV is the first solution to bridge TV and digital to deliver outcomes for clients. For advertisers, this means a holistic understanding of why and how omnichannel campaigns drive business – eliminating the guesswork of stitching together reports […]
Cadent, the independent solutions provider for converged TV advertising, has announced a partnership with Stirista, a provider of data-driven marketing solutions. The agreement combines the power of Cadent Aperture Platform, the company’s end-to-end advanced TV platform, with Stirista’s holistic identity-driven marketing solutions to provide brand marketers with access to a range of data insights, including […]
North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions. This partnership marks the fourth investment under Novacap’s TMT VI Fund. Cadent has rapidly transformed from an early leader in cable and broadcast aggregation to one of the largest independent platforms for unified audience […]
Cadent, the independent platform for advanced TV advertising, and Catalina, a player in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, and Catalina as Cadent’s preferred CPG data, audience, […]
Cadent, the independent platform for advanced TV advertising, has announced a new integration with Google Cloud, using next-generation clean room technologies to securely activate audiences across screens. The partnership will expand Cadent’s integrations across the advanced TV ecosystem, creating new opportunities for advertisers at a time when anti-tracking changes and channel fragmentation are making it […]
Cadent, the independent platform for advanced TV advertising, has announced a partnership with Affinity Solutions, the consumer purchase data platform. Affinity Solutions is focused on outcome-based solutions to increase return on ad spend (ROAS) by offering more granular audiences based on consumer spending habits. Now available in Cadent Aperture Audience Data Marketplace, advertisers will gain […]
Cadent Aperture Platform, an independent platform for advanced TV advertising, has announced a partnership with 605, a television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the ROI of […]
Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, has announced a new partnership with Cadent, the advanced TV platform company offering data-driven solutions for buying and selling TV advertising. Through the new integration, companies using Cadent Aperture Platform will be able to match and activate TV audiences using aggregated and […]