Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.

Launching this April, Club Canela will allow registered Canela.TV viewers to earn rewards for watching, sharing and interacting with content. Canela.TV is Canela Media’s AVoD platform, distributed across all devices, free to all users and featuring 35,000 hours of relevant content for US Hispanic audiences. Club Canela rewards can be redeemed for exclusive content, sweepstakes and digital gift cards, enhancing Canela.TV’s user experience while providing advertisers with unique engagement opportunities through customised branded challenges and rewards.

As part of the launch, Canela Media has welcomed McDonald’s and The Coca-Cola Company as Club Canela’s launch partners.

“This initiative represents a unique opportunity for The Coca-Cola Company to further strengthen our already successful partnership with Canela Media,” said Stephanie Eaddy, head of Cultural Marketing in North America “Club Canela is an innovative programme designed to foster deeper connections with audiences as they engage with the content they love, offering The Coca-Cola Company’s brands, like Gold Peak, an enhanced platform for more meaningful and lasting engagement.”

“Club Canela is the next innovation frontier in CTV and streaming, gamifying viewership to increase engagement and branding opportunities for our advertising partners. Club Canela has been part of the vision behind the creation of Canela.TV since its launch, and we are thrilled to make this vision a reality,” commented Isabel Rafferty Zavala (pictured), Co-Founder and CEO of Canela Media. “We are also proud to welcome McDonald’s and The Coca-Cola Company as our launch partners, who have been long-time advertising partners and supporters of Canela Media and recognise the value of connecting with US Hispanic audiences through innovative engagement strategies. This programme not only enhances the viewing experience but also allows brands to connect with consumers in a meaningful way. This is the next step in Canela Media’s ongoing innovation to bring US Hispanic audiences and advertisers a best-in-class entertainment destination.”

“Club Canela is sure to be a breakthrough user and brand experience bringing a new and innovative approach to engaging and connecting with US Hispanic audiences,” added Oswald Mendez, Chief Marketing Officer of Canela Media. “Club Canela enhances the streaming experience for users while delivering unique branding opportunities for advertisers. We are excited to bring Club Canela to market as a first-to-market innovation from Canela Media and continue to provide our audiences and advertisers a best-in-class offering.”

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Tags: advertising, canela media, Canela.TV, Coca-cola, McDonald's