Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]
Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]
Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top […]
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting […]
Due to antitrust concerns raised by the Portuguese Competition Authority (AdC), the targeted advertising platform Playce will be suspended from May 1st. This platform – used by major telecom operators including Meo, Nos and Vodafone – allowed for non-skippable pre-roll 30-second ads to play on set-top boxes before recorded TV programmes. The AdC initiated proceedings […]
Max, the streaming service from Warner Bros Discovery (WBD) is launching its Basic with Ads plan in Spain, Portugal and Andorra on April 8th, taking the advertising supported subscription plan availability to 14 markets in Europe. Spain and Andorra will cost €6.99 a month and Portugal €5.99. Existing markets include France, Norway, Denmark, Finland, Romania, […]
Channel 4 Sales has landed a new partner for the Channel 4 weekly light entertainment format Sunday Brunch, with the Yorkshire-based coffee brand Taylors of Harrogate becoming the show’s new sponsor. The long-term deal will commence from Sunday 6 April, lasting until October 2026. As sponsors of the show, Taylors idents will run during the […]
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech and digital media, has announced a strategic investment from DoubleVerify (DV), the software platform for digital media measurement, data and analytics. “This investment from DV marks a major milestone for our fund, reflecting the progress we’ve made since our inception,” commented Rich Ashton, Managing […]
Channel 4 has secured wine retailer Laithwaites as the launch partner of its upcoming social-first food and drink channel, Channel 4 Served – part of a multi-platform partnership including sponsorship of food programming across Channel 4 and UKTV that has already commenced. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef […]
The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some. Ads are increasingly making their way into our favourite shows, echoing the traditional TV ad models we once left behind in favour of subscription-based content. However, […]