DoubleVerify, the software platform for digital media measurement, data and analytics, is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of […]

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]

Magnite, the independent sell-side advertising company, has unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros Discovery. The unified platform streamlines buyers’ […]

Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences. Launching this April, Club Canela will allow registered […]

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]

A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]

Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]

Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]

Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that a collection of streamed channels are coming to Freely, the live and on demand streaming platform backed by the PSBs BBC, ITV, Channel 4 and 5. As audiences increasingly choose to stream live TV, Freely says that […]