DoubleVerify partners with IWF
April 24, 2025
DoubleVerify, the software platform for digital media measurement, data and analytics, is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its removal. DV’s partnership with IWF aligns with its broader industry efforts to prevent advertising budgets from inadvertently being funneled to illicit content.
“Given its role in the digital advertising ecosystem, DoubleVerify will help lead the way in how adtech companies can help prevent the monetisation of CSAM,” said Derek Ray-Hill, CEO of IWF. “This partnership enables us to move faster and further together in the fight to protect children online by scaling efforts to shut down monetisation pathways for this harmful content.”
“The fight against illegal and harmful content online requires not just talk, but ongoing, collective action,” added Mark Zagorski, CEO of DoubleVerify. “By working together across advertisers, adtech platforms, publishers, law enforcement, and third-party experts, we can make a meaningful impact in keeping digital advertising safe, responsible, and free from the monetisation of harmful content. We will continue this important work, as illegal content online is a constantly evolving security challenge.”
Looking ahead, DV and IWF plan to further strengthen detection and reporting of potential CSAM. DV will contribute by flagging any potentially harmful content not yet identified by IWF, enabling swift verification, law enforcement referral in the US and globally, and takedown where applicable. IWF partners closely on reporting and removal with organisations globally, including NCMEC in the US, as well as their counterparts across Europe and Africa.
DV is also engaging with leading third-party technology partners to enhance its capabilities in automating the detection of suspected illicit content as part of its classification process, further strengthening its commitment to protecting customers from the inadvertent monetisation of such material.
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