Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top […]

Magnite, the independent sell-side advertising company, has announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their collaboration. To bolster audience addressability in streaming, Samsung Ads will leverage […]

Due to antitrust concerns raised by the Portuguese Competition Authority (AdC), the targeted advertising platform Playce will be suspended from May 1st. This platform – used by major telecom operators including Meo, Nos and Vodafone – allowed for non-skippable pre-roll 30-second ads to play on set-top boxes before recorded TV programmes. The AdC initiated proceedings […]

BBC Studios and Viaplay Group have announced the launch of advertising in Sweden for BBC Studios’ multi-genre linear channel, BBC Nordic. This extends their existing advertising partnership in Norway. BBC Nordic is widely available in Sweden and Norway through all major operators. Advertising for the channel will be sold locally through Viaplay Group for both […]

Channel 4 has secured wine retailer Laithwaites as the launch partner of its upcoming social-first food and drink channel, Channel 4 Served – part of a multi-platform partnership including sponsorship of food programming across Channel 4 and UKTV that has already commenced. Channel 4 Served launches in May across Instagram, TikTok and YouTube Shorts, offering chef […]

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some. Ads are increasingly making their way into our favourite shows, echoing the traditional TV ad models we once left behind in favour of subscription-based content. However, […]

ITV has announced its new Proximity Shopper addressable advertising offering and new elements to its Retail Match solution – providing increased targeting and insights for FMCG advertisers through ITV’s advanced self-serve addressable platform Planet V. Proximity Shopper, in partnership with Circana, a market insights company, is now available in Planet V. It provides a dynamic […]

Pentland Brands has secured a deal to become the first official channel sponsor of TNT Sports. Starting immediately, the collaboration will showcase six of Pentland’s brands – Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo – with activation spanning TV, on-demand and social media. The campaign debuts alongside the Nottingham Forest vs Manchester United Premier League […]

Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]