Roku, Adobe data collaboration
April 17, 2025
Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, activate, and measure audiences while prioritising privacy.
As a result, advertisers will gain improved insights into streaming behaviour, enabling them to drive more effective media strategies and discover new audiences.
“Our partnership with Adobe is another step forward for the Roku Data Cloud. Advertisers can now better understand their audience, make use of valuable proprietary Roku data, and ultimately maximise their TV investment,” said Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku. “This integration will unlock the opportunity for traditional performance marketers – like search and social buyers – to plan, activate, and measure campaigns on Roku.”
“As consumers play a more active role in customising their privacy preferences, brands are now focused on leveraging consent-driven data to personalise ad experiences and drive performance,” added Ryan Fleisch, Senior Director of Product Marketing, Adobe Real-Time CDP and Audience Manager. “Adobe Real-Time CDP Collaboration empowers brands to jointly discover high-value audiences without moving or exposing directly identifiable customer data, and with Roku as a publisher partner, users can easily activate and measure campaigns that connect directly with streaming audiences.”
The Adobe integration builds off the recent launch of Roku Data Cloud, which provides a seamless connection for partners to access, analyse, and leverage Roku’s proprietary data to enhance CTV media efforts. The partnership continues Roku’s progress in making TV data more accessible, addressable, and performant for advertisers and partners.
Other posts by :
- Russian satellite tumbling out of control
- FCC boss praises AST SpaceMobile
- Rakuten makes historic satellite video call
- Rocket Lab confirms D2C ambitions
- Turkey establishes satellite production ecosystem
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place