Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]
Yuzzit, the cloud-based live video editing platform, has announced its new integration with Adobe Premiere Pro. This innovative plugin allows content creators, editors, and production teams to seamlessly import, edit, and export video content between Yuzzit and Premiere, optimizing workflow efficiency and accelerating production timelines. How does it work? Direct import: Users can access highlight […]
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to […]
Samba TV, a specialist in AI technology for media analytics, has announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer. These industry executives bring decades of experience in ad tech, programmatic innovation, brand marketing, and transformation to […]
AI and video search company Moments Lab (formerly Newsbridge) has announced its plugin for Adobe Premiere Pro, the editor which provides users with direct access to their Cloud Media Hub within the Premiere Pro interface. Editors can now quickly access, discover, and clip the best moments identified by AI in their recent or archived footage […]
Vidmob, the creative data company, has announced the launch of its plugin for Adobe After Effects, advancing its unmatched end-to-end AI solution for analysing and building ad creative. This plugin is the first in a series for the Adobe Creative Cloud, aimed at revolutionising the Generative AI-powered creative production process and further instrumenting the creative […]
Advanced Systems Group has announces the availability of the company’s Diaquest plugin for direct communication between Adobe Premiere desktops and the NVIDIA Holoscan for Media platform. The plugin allows for real-time audio and video output from a Premiere desktop (virtual or metal) into Holoscan for Media signal flow, as well as recording directly within Premiere. […]
LucidLink, the storage collaboration platform for the world’s largest studios, brands, and creative professionals, announces the launch of the LucidLink Panel for Adobe After Effects. This new integration within Adobe’s motion design platform allows users to pin compositions directly within After Effects for maximum playback performance. Coupled with the LucidLink Panel for Adobe Premiere Pro […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]
LucidLink, pioneers in high-performance remote collaboration storage for the world’s largest studios, brands, and creative professionals, announces the general availability of the LucidLink Panel for Adobe Premiere Pro editing software in time for the creativity conference Adobe MAX October 10th – 12th in Los Angeles, CA. The widespread availability of LucidLink’s panel integration within Premiere […]