The January 19th deadline for TikTok to divest or be banned in the US is fast approaching. The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners and losers, […]

Virgin Media O2 has released broadband data which shows millions of people are reaching for their phones as soon as they wake up, with marked jumps in traffic immediately after 6am, 7am and 8am, likely when most alarms are set for. This could indicate why, according to research, more than a third (35 per cent) […]

Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Save Point 2024 report, which looks back at some of the biggest shifts in the live-streaming industry in 2024. This includes new live-streaming platforms, the most popular streamers, top games, new alternative content capturing viewer interest, and a new meta […]

Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]

Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]

Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across publishers and platforms, and for the first time, enables cross-media measurement so that advertisers and agencies can compare ad performance on TikTok across […]

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]

IMG has renewed its partnership with the National Hockey League (NHL) to manage its international social media strategy. The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL’s 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech […]