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Social Media

BBC News Thai goes live on TikTok

BBC News Thai has expanded its offering by launching on social-media platform TikTok. The BBC News Thai TikTok channel features a range of content, from Thai politics and current affairs to science, history, and health – subjects that have proven to be popular among the BBC’s Thai-speaking audiences. BBC News Thai Editor, Kriddikorn Padermkurkulpong, commented: […]

January 29, 2025

Survey: Social video beats traditional TV for young viewers

Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok plays an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, Video Redefined explores how traditional long-form content co-exists with the many new […]

January 28, 2025

Good Morning Britain launches TikTok news bulletins

Good Morning Britain has launched a new social media strand delivering presenter-led news bulletins on the programme’s TikTok platform. As Good Morning Britain continues to break the latest news and current affairs across the airwaves daily from 6am on ITV1 and ITVX, the programme has also seen strong growth across its social media platforms. In […]

January 27, 2025

Survey: TikTok, YouTube leading platforms for US young adults

According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]

January 22, 2025

Snapchat, Royal Philharmonic Orchestra collaborate

An augmented reality (AR) experience between Snapchat and the Royal Philharmonic Orchestra (RPO) showcases how music can be translated into colours and shapes, exploring sound through a visual medium. Developed by Snapchat’s Paris AR Studio, the new Colours Of Music AR lens showcases a 3D AR representation of the notes played live by an instrument, […]

January 22, 2025

Data: Brands spend $4.8bn on TikTok ads in 2024

Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]

January 21, 2025

TikTok outage short-lived in US

TikTok quickly resumed services in the US after incoming President Donald Trump said he would issue an executive order to give the social media app a reprieve when he takes office today [January 20th]. On January 18th, the Chinese-owned app stopped working for  its estimated 170 million American users, after a law banning it on […]

January 20, 2025

Survey: 38% UK keen to start year with digital detox

Consumers are keen to start the new year with a digital detox, with more than a third (38 per cent) recognising the negative impact being online has on their well-being, according to the EY Decoding the Digital Home survey. The survey of 2,500 UK consumers looks at attitudes towards technology, media and telecoms experiences in […]

January 15, 2025

Data: UK men concerned about impact of social media

Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]

January 14, 2025

Report: Advertising ecosystem evolving rapidly

Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]

January 13, 2025