BBC News Swahili has officially launched its TikTok channel. The channel aims to deliver journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences. The BBC News Swahili TikTok channel will feature a range of short-form videos in Swahili covering politics, culture, society as well […]
Ofcom has proposed “concrete measures” that tech firms should take to tackle online harms against women and girls, setting a new standard for their online safety. With insights from victims, survivors, women’s advocacy groups and safety experts, the new draft guidance sets out practical, ambitious but achievable measures that providers can implement to improve women’s and girls’ […]
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]
Content studio and digital media network, Little Dot Studios – an All3Media company – has announced the renewal of its social media partnership with Women’s Professional Leagues Limited (WPLL), under its sports-specialist label, Little Dot Sport. The two-year extension will continue to drive the growth of women’s football fandom and engagement across all digital platforms. […]
DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]
With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
Channel 4 has reported that YouTube audiences for full episodes of its hit shows such as First Dates, Murder Case: Digital Detectives and Grand Designs have grown by 169 per cent year on year. Newly released data for 2024 shows that Channel 4’s main YouTube channel saw higher average views per video than equivalent channels from […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
In 2024, for the first time, smartphones outnumbered TV sets in French households, with 92 per cent owning at least one smartphone, versus 90 per cent for a TV set, 87 per cent for a laptop, 72 per cent for a connected TV and 48 per cent for a tablet, according to Médiamétrie’s TV year […]