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BBC News Swahili launches on TikTok

March 4, 2025

BBC News Swahili has officially launched its TikTok channel. The channel aims to deliver journalism to Swahili-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences.

The BBC News Swahili TikTok channel will feature a range of short-form videos in Swahili covering politics, culture, society as well as science, health and technology.

BBC News Swahili Editor, Athuman Mtulya, commented: For almost 70 years the BBC has embraced technological innovation to deliver impartial, trusted and courageous journalism to Swahili speakers across Tanzania, Kenya, the Democratic Republic of Congo and beyond. Short-form video journalism, is increasingly popular with our young audiences, and we have already seen strong engagement on our Instagram and YouTube channels. With Africa rapidly embracing digital news, it is essential we meet our audiences where they are, on the platforms they use most.”

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