Netflix has launched Moments — a new mobile feature available globally today on iOS and in the coming weeks on Android — which allows users to save, relive, and share their favourite Netflix scenes. If a user is, for example, watching the latest season of Bridgerton on their phone and wants to save the scene […]

Ofcom has provided an update on its progress in implementing the Online Safety Act, and set out what to expect over the next 12 months. The Online Safety Act was passed in October 2023. When fully in force, it will place new legal duties on platforms available in the UK. Before Ofcom can enforce these […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]

CreatorIQ, the enterprise influencer marketing platform, has released its fifth annual State of Creator Marketing Report. The fifth annual study underscores the rapid growth of creator marketing investment and maturity, with industry leaders allocating 57 per cent of their marketing budgets to creator marketing and spending 299 per cent more on creator marketing than organisations […]

Trump Media & Technology Group (TMTG), operator of the social media platform Truth Social, has successfully launched an app for Android mobile devices to access the Truth+ TV streaming platform. Now available in the Google Play Store, Truth+ offers TV programming to Android users focusing on news, entertainment, faith-based content, weather, documentaries, children’s content, and […]

Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]

After Party Studios has scored a second season of digital content production for the League of ’72 channel and socials for Sky Bet and the EFL (English Football League). This will now also incorporate a newly launched TikTok channel, which has attracted 1 million likes in the first week of launch, in addition to the […]

The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]

A survey by The International Panel on the Information Environment (IPIE) reveals a concerning outlook for the global information environment, with an increasing majority of experts predicting further degradation due to the rise of artificial intelligence (AI). The report entitled Expert Survey on the Global Information Environment 2024 – Searching for Solutions flags social media owners, […]