Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]

A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]

Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]

Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]

Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]

Two-thirds of global sports executives are concerned about the relevance of live sports as more younger fans gravitate towards highlights, documentaries, and short-form videos from fans, teams, and players over watching live games on video, according to Altman Solon’s 2024 Global Sports Survey. The survey, which measures the habits of 3,000 global sports fans, reveals […]

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform. “We’re thrilled to bring DV’s brand safety and suitability measurement to […]

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]

Channel 4 reports that is has trebled its YouTube full episode UK views in 2024 – driven by the likes of Untold, Hollyoaks, Murder Case: The Digital Detectives and Football Cops – leading the way in reaching digital natives on new platforms while building on its status as the fastest-growing streamer this year. Its social output […]