From December 30th, Italian TV audience measurement company Auditel will start measuring viewership across all platforms: linear TV, PCs, tablets, smartphones, and on-demand services. The daily Total Audience figures are expected to increase average viewership by approximately 4 per cent, potentially raising an October average of 8.4 million viewers to 8.7 million. The impact on […]
FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals. “In Europe, CTV has seen a […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Disney+ has partnered with AudienceProject, a provider of audience measurement solutions. The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet and connected TV. The measurement solution will initially be available to advertisers in the UK, Germany and the Nordics, with more markets to follow. AudienceProject’s […]
Brightcove, the streaming technology company, has announced the launch of Marketing Insights, a new offering within the company’s video insights and analytics platform. Marketing Insights provides advanced insights and video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content. “Video continues to be one […]
Barb has unveiled its new Trustmark which will serve as a quality-assurance indicator for use by its customers and other companies that are part of Barb’s Trusted Data Delivery Network. The Trusted Data Delivery Network includes all companies that work with Barb to deliver audience-measurement services that meet the needs of all parts of the […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its acquisition of Semasio, a provider of contextual targeting and audience data solutions. Samba TV says the acquisition enhances its capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a key player […]
Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the growing availability of big TV datasets reducing barriers to entry in the marketplace, the ecosystem now operates across multiple measurement vendors – meaning different data sets, methodologies, and […]
In recent years, advertisers have called for unified campaign metrics across all platforms and media. The new SpotOn measurement reports profiled contacts, reach and frequency across different devices. Finland is one of the first countries in the world to successfully measure unified campaign metrics across all broadcast platforms. The SpotOn measurement incorporates advertising on broadcasters’ […]
Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and attention data from the TVision audience panel. TVision maintains a panel of approximately 5,000 US households representing more than 14,000 people, measuring person-level viewer engagement and attention […]