Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation capabilities with independent audience measurement. The agreement covers connected TV (CTV) and online video (OLV) advertising, including campaigns on YouTube, Prime Video and Netflix. Adopting third-party data from AudienceProject enables Azerion to tackle the issue of […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the launch of PACE (Precise Audience Content Evaluator) – a video advertising solution for audience targeting and measurement for under-18 demographics. Designed to enhance transparency and precision in advertising to kids and families, PACE empowers brands to reduce wasted media […]

Barb, the audience measurement specialist, has launched the first set of overnight commercial spot ratings in beta, working with Clearcast and AdSignal. Barb awarded Clearcast with the contract to deliver interim overnight commercial spot logs in December 2023, following a competitive tender process. The logs are delivered in conjunction with AdSignal. AdSignal monitors Barb-reported commercial […]

Intelsat, the integrated satellite and terrestrial network, has introduced audience measurement capabilities to its VideoNow electronic programme guide (EPG), a significant step toward ad-monetisation in the DTH FTA satellite video market. VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with a way to find and access FTANow, with its expansion into the […]

The Coalition for Innovative Media Measurement (CIMM) has announced the launch of a new initiative to explore how the economics of operating a currency-grade national TV measurement solution are evolving – and what this means for the multi-currency marketplace in the US. Led by industry executives Manish Bhatia and Josh Chasin, in collaboration with CIMM’s […]

The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media the contract to deliver the Swedish television & online video audience measurement currency service. The contract followed a competitive tender process and will see Kantar Media build a new nationally representative panel of 2,700 reporting households. The new […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Rockerbox, a specialist in marketing attribution, in a cash transaction valued at $85 million (€81.1m). Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing solutions. […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]

Vevo, the music video network, has announced a partnership with AudienceProject, a provider of audience measurement and research solutions to leverage its SaaS platform for always-on cross-media measurement, including its new integration for YouTube measurement. With AudienceProject, Vevo can now measure the deduplicated reach and frequency of ad campaigns across its entire network – on […]