Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a privacy-first media environment. Third-party cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on first party data, which provides a good […]

Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]