ViewersLogic , the consumer data behaviour company, has released a new report on how effective the TV advertising campaigns from Muller, Yeo Valley Activia and Actimel were at acquiring and retaining customers. Understanding the impact of TV on customer acquisition and retention is highly sought after. ViewersLogic is solving this problem by creating what marketers […]
Comscore, a partner for planning, transacting, and evaluating media, has announced a partnership with Fox Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint. “Over the last six years, the number of reportable Comscore households across Fox […]
Samba TV, a global provider of television technology and omniscreen advertising and analytics, has partnered with Relo Metrics, the sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television. Leveraging Samba TV’s proprietary ACR technology and smart TV viewership data, Relo Metrics customers will now be […]
Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) US telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast – pregame, in-game and […]
A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]
Epsilon is expanding its relationship with iSpot.tv, the real-time TV measurement company, to supercharge Epsilon’s connected TV (CTV) measurement and reporting capabilities available through Epsilon PeopleCloud. The measurement integration allows marketers to assess the incremental reach of their CTV campaigns over linear TV by tapping into Epsilon’s privacy-protected CORE ID now coupled with iSpot’s industry […]
Gracenote, the content solutions pillar of Nielsen, has introduced Distribution Dynamics and Programme Availability Archive, new datasets which help content owners and buyers optimise programme licensing and acquisition strategies as TV viewership booms. Complementing Gracenote’s existing Content Analytics offerings, these syndicated datasets provide the content marketplace insights into characteristics of programming that drives consumption and […]
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]
Italy has upgraded its viewer figures ratings system to encompass all platforms and devices. Alongside the 45 million TV sets in Italian homes, the ‘Total Audience’ system now includes the estimated 75 million connected screens, the head of the Auditel ratings measurement company, Andrea Imperiali, told a parliamentary hearing. ‘Total Audience’ combines the existing system […]
Mediaocean, the platform for omnichannel advertising, has released its 2021 Market Report and 2022 Outlook. The inaugural year-end report highlights the growing challenges regarding omnichannel measurement and the massive boom of connected TV (CTV), among other trends conveyed by today’s industry leaders. In a survey conducted among 250+ leaders at advertising agencies, media providers, and […]