There has long been complaints from broadcasters and content providers about the lack of audience viewing measurement across the Middle East. Arabsat is looking to help plug the gap by entering a strategic partnership to “enhance real-time satellite audience measurement” with Audimatic. The collaboration aims to integrate Audimatic’s advanced real-time measurement tools with Arabsat’s satellite […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress. “The local broadcasting industry is at an inflection point thanks to rapid changes in viewing behaviour, shifts in […]
Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two new data sources for Barb Panel Plus, which extends Barb’s use of big data sets for integration with panel data. In May 2024, Barb issued an ITT for Barb Panel Plus, covering three components: Methodology – design of […]
A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]
Médiamétrie will launch its Cross Média Vidéo measurement in France this spring to take better account of the evolution of viewing devices, as well as the consumption of the major SVoD services such as Netflix, Prime Video and Disney+. In France, among the average four hours and sixteen minutes of content watched each day, viewers […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]
Ampersand, the audience-first TV advertising sales company, has unveiled its latest measurement capabilities designed to provide advertisers with unparalleled, deduplicated reach and frequency insights across its scaled traditional TV and streaming inventory. Leveraging, deterministic data from subscriber-based sources, and with a commitment to protecting personal information, Ampersand’s measurement suite sets a new standard for understanding […]
Nielsen has announced a multi-year agreement for Local TV measurement in Boston and Miami. The expanded agreement also includes Nielsen’s Local OTT measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers. Nielsen’s Local TV measurement delivers a comprehensive view of Local […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
HR Media, a specialist in TV and video audience measurement in Mexico, has been selected by the Alianza para la Calidad de la Medición Multimedia en México (ACAM) to provide video audience measurement services for 2025 and 2026. “At HR Media, we are honoured by the trust that ACAM and its associates have placed in […]