RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]
Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]
Premion, a CTV/OTT advertising solution for regional and local advertisers, has achieved ‘TAG Platinum’ status by achieving three different certifications from TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising. The certifications included successfully recertifying for the Brand Safety Certified (BSC) Seal and the Certified Against Fraud (CAF) […]
Madhive, the technology company for local Connected Television advertising (CTV), has announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV marketplace for the US auto industry. The partnership unites S&P Global Mobility’s best-in-class automotive intelligence with Madhive’s tools for planning, targeting, activation, and measurement across premium inventory sources […]
Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]
RealityMine, the owner of cross-device VoD capture technology, RealityMine Connect, has announced a partnership with OnDemandIQ in the Asia-Pacific region. This collaboration marks the launch of RealityMine Connect—an innovative solution designed to offer comprehensive, single-source, user-level insights into streaming consumption across all connected devices. Developed by RealityMine and first launched in 2023, RealityMine Connect has […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled Stadium to Screen, which reports on the evolving habits of sports viewers across the UK, US and Canada. The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new […]
Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market. As part of Premion, Octillion will drive the partnership’s mission to revolutionize connected TV (CTV) and […]