Smart, the independent ad tech platform, and White Ops, a global player in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious […]
Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcast networks such as FOX, Scripps and TEGNA. “The concept of delivery guarantees is a […]
A report from digital ad verification specialist Integral Ad Science (IAS), suggests that consumer preference is shifting to ad-supported streaming content. The report, UK Streaming Wars, provides insights into UK consumer use and preferences for Connected TV (CTV) devices and ad-supported streaming services, and comes in the wake of stay-at-home orders around the globe in […]
Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]
Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]
Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:
The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]
Canadian multiplay operator Bell has revealed its latest TV innovation with the launch of Bell Streamer, an all-in-one 4K HDR streaming device powered by Android TV that enables customers to bring all their favourite live TV, movies and on demand content directly to their big screens with Alt TV and the top streaming services and […]