OpenX Technologies, the omnichannel supply-side platforms, has announced the promotion of Tyler Romasco to SVP, Global Publisher Development, from VP, US Publisher Development. Romasco, who joined OpenX in 2019, will be responsible for driving OpenX’s publisher growth throughout North America, EMEA, APAC, and LATAM. Romasco’s demonstrated success in scaling publisher partnerships, including CTV and OTT, […]
Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]
Last year brought big changes to the streaming industry – from major mergers to shifting viewer habits – with last year’s What to Expect from Fast Channels TV report predictions of seeing more niche content, greater sports coverage and significant advancements in user experience all proving to be spot on. Now, it seems ad-supported streaming […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]
Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, today announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. The impact of IP address volatility and the resulting drop in performance creates significant mistrust across advertisers. In a typical […]
VIZIO’s Inscape, a provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership. The multi-year agreement provides immediate benefits to the entire media ecosystem. Leveraging TVision’s passive measurement panel enriches Inscape’s nationally-representative households based on 24+ million opted-in devices. […]
Madhive, the technology company for local connected television (CTV) advertising, has announced an expanded collaboration with Experian, a data and technology company, to provide local media markets broader access to Experian marketing audiences. The integration brings Experian’s audience segments, including demographics, lifestyles, interests, purchasing behaviors, media consumption, and more to Madhive’s Data Marketplace. Built with […]
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools […]
EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation for Connected TV (CTV) advertising. Leveraging DV Scibids AI – DoubleVerify’s proprietary technology designed to maximise ad performance and cost efficiency across the world’s leading DSPs – the partnership […]
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialised access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ […]