RealityMine, the owner of cross-device VoD capture technology, RealityMine Connect, has announced a partnership with OnDemandIQ in the Asia-Pacific region. This collaboration marks the launch of RealityMine Connect—an innovative solution designed to offer comprehensive, single-source, user-level insights into streaming consumption across all connected devices.

Developed by RealityMine and first launched in 2023, RealityMine Connect has been successfully deployed in 10 countries worldwide. Now, integrated on research panels across Asia-Pacific, the solution delivers verified cross-platform and cross-device measurement of streaming content consumption. Through its integration

into OnDemandIQ’s core platforms – AudienceIQ and the Benchmarking Customer Satisfaction with Streaming Sentiment Index (SSI) – this partnership will empower streamers and content developers with actionable insights into audience behaviour.

AudienceIQ stands out as the region’s first service to measure streaming consumption across all devices, including the increasingly critical Connected TV (CTV). In combination with the Streaming Sentiment Index (SSI), which gauges content satisfaction, the service will:
· Offer local, regional, and global measurement capabilities.
· Emphasise consumption data from all devices, with a special focus on CTV.
· Identify genre and country of origination skews by market, providing VoD players with the insights necessary to build a sustainable content pipeline—whether through acquisitions or original production.

Chris Havemann, CEO of RealityMine, commented: “RealityMine Connect will gather unique, content-specific data that will help redefine our understanding of what Asia-Pacific audiences are watching on all their connected devices. We’re excited to join forces with OnDemandIQ to offer both streamers and studios unprecedented insights into what subscribers – and households – truly watch.”

Anthony Dobson, Founder and CEO of OnDemandIQ, added: “Never has our industry faced a fiercer battle for customers, subscriptions, and loyalty. With the rapid evolution of streaming consumption behaviours, the need for innovative, accurate single-source data capture has never been more pressing. This partnership with RealityMine will help propel our audience measurement business and meet the needs of our clients by capturing what subscribers watch, and where and how they’re watching. At OnDemandIQ, we’ve developed tools that deliver clarity and actionable insights.”

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Categories: Press Releases

Tags: CTV, OnDemandIQ, streaming, vod