National CineMedia announces Bullseye
National CineMedia (NCM), the cinema advertising platform in the US, has introduced its newest product offering, Bullseye – the latest addition to its NCMx suite, leveraging AI-generated creative to deliver dynamic, hyper-localised messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimise […]