National CineMedia (NCM), the cinema advertising platform in the US, has introduced its newest product offering, Bullseye – the latest addition to its NCMx suite, leveraging AI-generated creative to deliver dynamic, hyper-localised messaging at scale. By integrating key signals such as designated market area, geo-targeting, local offers, and audience insights, Bullseye enables advertisers to optimise campaigns with precision across the NCM network.

In an exclusive partnership with AdGreetz for cinema, NCM will enable advertisers to deploy multiple creative renderings, adapting and localising content based on audience segments across a single cinema campaign. With Bullseye’s AI-powered technology, NCM is making cinema advertising more valuable for brands, allowing them to connect with audiences in a more meaningful and measurable way through:

• Unmatched Creative Variety: delivering multiple unique creatives that can be customised by theatere.
• Hyper-Localised Advertising: serving data-driven ads with promotions tailored to each location.
• Real-Time Optimisation: adapt messaging dynamically based on audience segments and behaviors.

“NCM has always been at the forefront of cinema advertising innovation, ensuring advertisers can seamlessly connect with the audiences they need,” commented Manu Singh, Chief Data & Innovation Officer. “With Boost expanding cross-platform reach and Boomerang driving retargeting, Bullseye takes our commitment even further—leveraging AI and data to deliver hyper-localised, real-time creative at scale. This is a game-changer for brands looking to maximise impact and precision in cinema advertising.”

Bullseye joins the NCMx premier suite of data-driven solutions, Boomerang and Boost, further solidifying NCM’s leadership as a performance-driven, premium video platform. With NCMx, advertisers have the ability to create localized, custom advertisements for viewers, understand real-time behavioural data points, activate audiences in theaters, and retarget long after the movie has ended.

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Categories: Press Releases

Tags: advertising, cinema, usa