iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]
Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]
Netflix and Creative Wales have revealed that Netflix productions in Wales have contributed over £200 million (€233.7m) for the UK economy since 2020. This includes the upcoming film Havoc, the biggest feature film ever shot entirely in Wales. Havoc, directed by Welsh director Gareth Evans and starring Tom Hardy, follows a deal gone wrong and […]
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 1.5 per cent year-over-year (YoY) to 304.9 million units in the first quarter of 2025. The smartphone market performed in line with IDC forecasts, as manufacturers ramped up production in anticipation of the expected announcement by […]
The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Multiplay service revenue in India is predicted to grow at a steady compound annual growth rate (CAGR) of 4.2 per cent from $2.4 billion (€2.1bn) in 2024 to $3 billion in 2029, in line with the continued growth in the number of multiplay households, forecasts GlobalData, the data and analytics company. The ongoing fibre-optic network […]
According to a report from Dell’Oro Group, a source for market information about the telco, security, networks and data centre industries, telco operators scaled back wireless and wireline investments in 2024. The high-level relationship between carrier revenues, capex and telecom equipment was mostly stable, as both telecom capex and telecom equipment revenues tanked in 2024. […]
Streaming platforms are continuing to gain momentum in Spain, with 36.9 million Spaniards adults (aged 18 and above), having access to them in March 2025, according to the latest report from Barlovento Comunicacion. Platforms such as Netflix, Prime Video and Disney+ are now reaching 94.8 per cent of the Country’s population according to the report. […]
A report from Media Partners Asia (MPA) forecasts that total video industry revenue in Australia, including TV, VoD and theatrical sectors, will grow to $12.3 billion (€11.1bn) in revenues by 2030, representing a CAGR of 2.8 per cent from 2025, with online video at $9.4 billion, TV at $2.3 billion and theatrical at $571 million. […]
SNS Telecom & IT’s latest market research report predicts that service revenue associated with MCPTT and broadband PTT subscriptions over commercial mobile operator and critical communications broadband networks will surpass $12 billion by the end of 2028. MCPTT (Mission-Critical PTT) is an evolution of PoC or PTToC (PTT-Over-Cellular) technology aimed at meeting or exceeding the […]