A report from Media Partners Asia (MPA) forecasts that total video industry revenue in Australia, including TV, VoD and theatrical sectors, will grow to $12.3 billion (€11.1bn) in revenues by 2030, representing a CAGR of 2.8 per cent from 2025, with online video at $9.4 billion, TV at $2.3 billion and theatrical at $571 million. From 2019 to 2024, total video industry revenue, grew from $7.7 billion to $10.1 billion, a 5.6 per cent CAGR, with online video’s share rising from 32 per cent to 62 per cent. These projections reflect a market tilting decisively toward digital platforms.

YouTube is the #1 player overall by revenues in the video sector, with Netflix in fourth place, while domestic players Foxtel and Nine rank second and third, based on total screen revenues. MPA research indicates that YouTube had a 33 per cent share of the 7.1 billion minutes streamed across mobile and CTV in 2024, followed by Netflix at 17 per cent, with Nine and Foxtel’s streaming services notching up a 11 per cent and 9 per cent share, respectively. Disney+ and Prime Video each had a 6 per cent share.

Commenting on the report’s findings, MPA executive director Vivek Couto said: “Global platforms YouTube and Netflix lead Australia’s streaming market, leveraging scale, advertising and subscription revenue, while domestic incumbents like Foxtel continue to compete with premium sports offerings, exemplified by Kayo, the second largest premium VoD platform by revenue while Nine sustains competitive traction with ad-supported BVoD, capitalising on local content to drive revenue, and its SVoD offering, Stan.”

The $3.3 billion premium VoD market encompasses SVoD and BVoD categories. Seven companies own and operate 11 platforms in the marketplace and these seven entities – Netflix, Foxtel, Nine, Disney, Amazon, Paramount and Seven – had a 90 per cent share of premium VoD category viewership and revenue in 2024. MPA forecasts the premium VoD market to surpass $5 billion by 2030, representing a 6.3 per cent CAGR from 2025.

Key drivers of future premium VoD category growth include: (1) Connected TV penetration, reaching 82 per cent of households in 2024; (2) Investment in premium sports, dramas and movies, with US, UK and local content driving viewership; (3) The rise of ad-supported SVoD tiers, SVoD ad revenues and BVoD advertising; and (4) New subscriber growth in 2025 is likely to be sustained by ad tiers, led by Netflix and Prime Video, and the recent launch of Max, which is expected to close 2025 with 1.7 million subs. Structural shifts, such as Disney+’s ESPN integration in 2025 and DAZN’s Foxtel acquisition, are likely to continue. Challenges include inflation which declined encouragingly in 2024 but consumer sentiment has weakened in April 2025.

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Tags: australia, Foxtel, mpa, netflix, youtube