During the first quarter of 2025, the Swedish streaming market surpassed9 million paid subscriptions, according to research from Mediavision. Compared to the first quarter of 2024, this is an increase of over two million subscriptions, representing a growth of just over 30 per cent. This is a new record in the number of paid subscriptions. […]

In Q1 2025, 25 per cent of Swedish households had at least one digital subscription to a newspaper (ie without access to a printed newspaper), according to Mediavision research. Among young adults, aged 20 to 30, the share with a digital subscription is notably higher – 33 per cent now have at least one digital […]

Since 2018, the number of paid streaming subscribers in Finland has doubled, surpassing three million by the end of 2024. Today, 60 per cent of the households have at least one paid streaming service, according to research from Mediavision. This is considerably lower than in the other Nordic countries, where the household penetration averages around […]

During Q4 2024, nearly two million 15–74-year-olds listened to podcasts an average day in Sweden, reports Mediavision. This indicates strong growth in podcast listenership over the past year, with an increase of 20 per cent. Compared to 2022, growth is even bigger. This trend shows that podcast listening continues to set new records, as people […]

Nearly 1 million new SVoD subscribers were added in 2024, meaning Swedish households now pay for nearly eight million subscriptions, reports Mediavision. At the turn of the year, the average streaming household in the country had 2.7 paid streaming subscriptions, setting a new record and marking a 10 per cent increase compared to 2023. Growth […]

At the beginning of 2024, the Swedish government initiated an investigation which aims to review the national film policy. Now, the government has decided on an additional directive for the ongoing investigation. The additional directive includes analysing the need for, and conditions under which, a ban on private individuals that use illegal streaming could be […]

Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]

Today, 75 per cent of households in Norway subscribe to at least one paid streaming service, a significant increase compared to the same period last year, reports Mediavision. This strong growth has largely been driven by TV and broadband operators increasingly offering streaming bundles alongside other services. Nearly half of all households in Norway, now […]

After a period of slower growth, the Swedish streaming market is now experiencing a significant upswing, reports Mediaivision. In Q3 2024, there were 600,000 new streaming subscriptions compared to the same period last year. The primary driver of this growth is the introduction of more affordable, ad-supported subscription options. “The new, affordable subscriptions have gained […]

Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]