The market for paid podcasts showed strong growth in Sweden during Q4 2022. The number of paying households increased by 85 per cent compared to the same period 2021, reports Mediavision. Nearly all households that pay for podcasts (97 percent) also pay for audiobook and/or music services. This means that the paid market for podcasts […]

In an average month in 2022, over a quarter (28 per cent) of Swedish households rented or bought TVoD content. Compared to 2021, TVoD has grown 15 per cent and is at a new record level, reports Mediavision. This also means that household spend on TVoD has increased by nearly six per cent in the […]

A Mediavision study reports that streaming services in the Nordics are largely dominated by English-language content. Almost 70 per cent of all hours of fiction and entertainment on the SVoD services are of non-Nordic origin. The substantial libraries of the global SVoD services are mainly built up by international and specifically US content. Nordic programming […]

Mediavision’s latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during autumn 2022. Growth is driven by an increased penetration of audio subscriptions, in particular audiobooks and podcasts. Today, a Nordic household holds on average 2.6 digital media subscriptions, which is […]

Danish households’ appetite for video streaming continues to grow. The number of paid subscriptions now exceeds four million, as more than half a million new subscriptions have been added in the past 12 months, according to Mediavision’s analysis of the Danish TV and streaming market. The interest in streaming video is reaching record levels in […]

There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]

Consumer payments for podcasts increased by 50 per cent during the third quarter of 2022 in Sweden, compared to the same period last year according to Mediavision. Consequently, annual revenue from consumer payments on the Swedish podcast market is expected to surpass SEK 150 million (€13.7m) in 2022. The advertising market has also grown, but […]

Mediavision’s Q3 analysis shows that 90 per cent of all 15-74-year-olds in Sweden view AVoD services at least once a week. This compares to the 75 per cent reach of SVoD services during the same period. Advertising supported services thereby qualifies as the category with the highest reach over the course of an average week. […]

Mediavision has analysed how the market for TV and streaming in Sweden was affected by households’ increasing concerns about the economy in Q2 2022. The analysis shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the […]

According to research from Mediavision, 17 per cent of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries: Piracy in Sweden is highest at 20 per cent and lowest in Finland and Denmark, both at 13 […]